:root {
  --paper: #f3efe6;
  --paper-2: #e9e3d6;
  --ink: #15140f;
  --ink-soft: #4a463d;
  --line: #15140f22;
  --blue: #2b4cff;
  --blue-deep: #1a33c4;
  --blue-glow: #2b4cff33;
  --display: "Bricolage Grotesque", system-ui, sans-serif;
  --serif: "Source Serif 4", Georgia, serif;
  --mono: "IBM Plex Mono", ui-monospace, monospace;
  --pad: clamp(1.25rem, 5vw, 5rem);
  --max: 78rem;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 5rem; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 1.125rem/1.6 var(--serif);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
/* paper grain */
body::before {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 100;
  opacity: .35;
  mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 .08 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

h1, h2, h3 { font-family: var(--display); line-height: 1; margin: 0; letter-spacing: -.03em; }
a { color: inherit; }
::selection { background: var(--blue); color: #fff; }
:focus-visible { outline: 3px solid var(--blue); outline-offset: 3px; border-radius: 4px; }

.skip { position: absolute; left: -999px; top: 0; background: var(--ink); color: #fff; padding: .5rem 1rem; z-index: 200; }
.skip:focus { left: 1rem; top: 1rem; }

.label, .eyebrow {
  font: 500 .78rem/1.4 var(--mono);
  text-transform: uppercase;
  letter-spacing: .12em;
  color: var(--ink-soft);
  margin: 0 0 1.25rem;
}

/* ---------- NAV ---------- */
.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: .9rem var(--pad);
  background: color-mix(in srgb, var(--paper) 85%, transparent);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid transparent;
  transition: border-color .3s;
}
.nav.scrolled { border-color: var(--line); }
.brand { display: flex; align-items: center; gap: .1rem; text-decoration: none; }
.brand-mark { width: 2.4rem; height: 2.4rem; }
.brand-mark path { fill: var(--blue); }
.brand-mark text { fill: #fff; font: 700 34px var(--display); text-anchor: middle; }
.brand-word { font: 800 1.6rem/1 var(--display); letter-spacing: -.02em; }
.nav nav { display: flex; gap: clamp(.75rem, 2.5vw, 2rem); align-items: center; }
.nav nav a { font: 500 .85rem var(--mono); text-decoration: none; text-transform: uppercase; letter-spacing: .08em; }
.nav nav a:not(.nav-cta):hover { color: var(--blue); }
.nav-cta { background: var(--ink); color: var(--paper) !important; padding: .55rem 1rem; border-radius: 999px; transition: background .2s; }
.nav-cta:hover { background: var(--blue); }

/* ---------- BUTTONS ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: .5rem;
  font: 600 1rem var(--display);
  padding: 1rem 1.6rem;
  border-radius: 999px;
  text-decoration: none;
  border: 2px solid var(--ink);
  cursor: pointer;
  transition: transform .15s ease, background .2s, color .2s, box-shadow .2s;
}
.btn:active { transform: translateY(1px) scale(.98); }
.btn-primary { background: var(--blue); border-color: var(--blue); color: #fff; box-shadow: 0 6px 0 var(--blue-deep); }
.btn-primary:hover { transform: translateY(-2px); box-shadow: 0 8px 0 var(--blue-deep), 0 16px 40px var(--blue-glow); }
.btn-primary:active { box-shadow: 0 2px 0 var(--blue-deep); transform: translateY(4px); }
.btn-ghost { background: transparent; color: var(--ink); }
.btn-ghost:hover { background: var(--ink); color: var(--paper); }

/* ---------- HERO ---------- */
.hero {
  position: relative;
  max-width: var(--max);
  margin: 0 auto;
  padding: clamp(4rem, 12vh, 9rem) var(--pad) clamp(4rem, 10vh, 7rem);
}
.hero::after {
  /* the 4ssoM arrowhead, oversized */
  content: "";
  position: absolute;
  right: -12vw;
  top: 2rem;
  width: min(48vw, 640px);
  aspect-ratio: 1;
  background: var(--blue);
  clip-path: polygon(0 50%, 100% 0, 100% 100%);
  opacity: .08;
  z-index: -1;
}
.hero h1 {
  font-size: clamp(3rem, 9vw, 7.75rem);
  font-weight: 800;
  max-width: 14ch;
}
.hero h1 em {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 400;
  letter-spacing: -.02em;
  color: var(--blue);
}
.pct { position: relative; white-space: nowrap; }
.pct::after {
  content: "";
  position: absolute;
  left: -.05em; right: -.05em; bottom: .08em;
  height: .14em;
  background: var(--blue);
  transform-origin: left;
  transform: scaleX(0);
  animation: underline .8s .9s cubic-bezier(.7,0,.2,1) forwards;
}
.lede { max-width: 36rem; font-size: clamp(1.1rem, 1.6vw, 1.3rem); color: var(--ink-soft); margin: 2rem 0 2.5rem; }

.progress {
  display: flex;
  max-width: 44rem;
  height: 3.25rem;
  border: 2px solid var(--ink);
  border-radius: 999px;
  overflow: hidden;
  font: 500 .8rem var(--mono);
  text-transform: uppercase;
  letter-spacing: .1em;
  margin-bottom: 2.5rem;
}
.progress > div { display: flex; align-items: center; padding: 0 1.1rem; }
.progress-ai {
  flex: 0 0 80%;
  background: repeating-linear-gradient(-45deg, var(--paper-2) 0 10px, var(--paper) 10px 20px);
  border-right: 2px dashed var(--ink);
  transform-origin: left;
  animation: grow 1.4s .4s cubic-bezier(.2,.8,.2,1) both;
}
.progress-us {
  flex: 1;
  justify-content: center;
  background: var(--blue);
  color: #fff;
  animation: pulse 2.4s 2s ease-in-out infinite;
}
.hero-actions { display: flex; flex-wrap: wrap; gap: 1rem; }

/* ---------- SOUND FAMILIAR ---------- */
.familiar {
  max-width: var(--max);
  margin: 0 auto;
  padding: clamp(4rem, 10vw, 8rem) var(--pad);
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: clamp(2rem, 6vw, 6rem);
  align-items: center;
  border-top: 1px solid var(--line);
}
.familiar h2 { font-size: clamp(2.2rem, 5vw, 4rem); margin-bottom: 2rem; }
.pains { list-style: none; padding: 0; margin: 0; }
.pains li {
  padding: .9rem 0 .9rem 2.25rem;
  border-bottom: 1px solid var(--line);
  position: relative;
}
.pains li::before {
  content: "✕";
  position: absolute;
  left: 0;
  font: 500 .95rem var(--mono);
  color: var(--blue);
  top: 1rem;
}

.chat {
  background: var(--ink);
  color: #e9e5dc;
  border-radius: 1rem;
  box-shadow: 18px 18px 0 var(--blue);
  transform: rotate(1.5deg);
  font: 400 .92rem/1.5 var(--mono);
  overflow: hidden;
}
.chat-bar { display: flex; gap: .4rem; align-items: center; padding: .8rem 1rem; border-bottom: 1px solid #ffffff1a; }
.chat-bar i { width: .65rem; height: .65rem; border-radius: 50%; background: #ffffff33; }
.chat-bar span { margin-left: auto; font-size: .75rem; opacity: .5; }
.chat-body { padding: 1.25rem; display: flex; flex-direction: column; gap: .7rem; }
.msg { margin: 0; padding: .65rem .9rem; border-radius: .7rem; max-width: 85%; }
.msg.user { align-self: flex-end; background: #ffffff14; }
.msg.bot { background: #ffffff08; border: 1px solid #ffffff1f; color: #b9b4a8; }
.msg.human { background: var(--blue); color: #fff; font-family: var(--serif); font-size: 1.05rem; max-width: 100%; }
.msg.human b { font-family: var(--mono); font-size: .8rem; font-weight: 500; opacity: .85; }
.typing { display: flex; gap: .3rem; width: fit-content; }
.typing span { width: .45rem; height: .45rem; border-radius: 50%; background: #b9b4a8; animation: blink 1.2s infinite; }
.typing span:nth-child(2) { animation-delay: .2s; }
.typing span:nth-child(3) { animation-delay: .4s; }
/* conversation plays in when scrolled into view */
.js .chat .msg { opacity: 0; transform: translateY(8px); transition: opacity .4s, transform .4s; }
.js .chat.in .msg { opacity: 1; transform: none; }
.js .chat.in .msg:nth-child(2) { transition-delay: .5s; }
.js .chat.in .msg:nth-child(3) { transition-delay: 1.1s; }
.js .chat.in .msg:nth-child(4) { transition-delay: 1.6s; }
.js .chat.in .msg:nth-child(5) { transition-delay: 2.2s; }
.js .chat.in .msg:nth-child(6) { transition-delay: 2.7s; }
.js .chat.in .msg:nth-child(7) { transition-delay: 4s; }

/* ---------- SECTION HEADS ---------- */
.section-head {
  display: grid;
  grid-template-columns: minmax(8rem, 1fr) 3fr;
  align-items: end;
  gap: 2rem;
  margin-bottom: clamp(2.5rem, 6vw, 4.5rem);
}
.q {
  font: italic 400 clamp(3rem, 8vw, 6.5rem)/.85 var(--serif);
  color: var(--blue);
  letter-spacing: -.04em;
}
.q-light { color: #fff; opacity: .9; }
.section-head h2 { font-size: clamp(2rem, 4.5vw, 3.75rem); font-weight: 800; }

/* ---------- WHAT ---------- */
.what, .how, .who {
  max-width: var(--max);
  margin: 0 auto;
  padding: clamp(4rem, 10vw, 8rem) var(--pad);
  border-top: 1px solid var(--line);
}
.cards { display: grid; grid-template-columns: 1.3fr 1fr 1fr; gap: 1.25rem; }
.card {
  position: relative;
  background: #fffdf8;
  border: 2px solid var(--ink);
  border-radius: 1.25rem;
  padding: 2rem 1.75rem;
  transition: transform .25s cubic-bezier(.2,.8,.2,1), box-shadow .25s;
}
.card:hover { transform: translate(-4px, -4px); box-shadow: 8px 8px 0 var(--ink); }
.card-feature { background: var(--blue); color: #fff; border-color: var(--blue); }
.card-feature:hover { box-shadow: 8px 8px 0 var(--ink); }
.card-num { font: 500 .8rem var(--mono); letter-spacing: .1em; opacity: .6; }
.card h3 { font-size: clamp(1.5rem, 2.2vw, 2rem); margin: 1.25rem 0 .75rem; }
.card > p { margin: 0 0 1.25rem; }
.card ul { list-style: none; padding: 0; margin: 0 0 1rem; font-size: 1rem; }
.card li { padding: .5rem 0; border-top: 1px solid currentColor; border-color: color-mix(in srgb, currentColor 18%, transparent); }
.card li::before { content: "→ "; font-family: var(--mono); opacity: .6; }
.card-note {
  margin: 1.5rem 0 0 !important;
  padding: 1rem;
  border-radius: .75rem;
  background: #ffffff1f;
  font-size: .98rem;
}

/* ---------- HOW ---------- */
.steps {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  counter-reset: s;
}
.steps li { padding: 0 2rem 0 0; position: relative; }
.steps li + li { padding-left: 2rem; border-left: 1px solid var(--line); }
.step-n {
  display: grid;
  place-items: center;
  width: 3.5rem; height: 3.5rem;
  border-radius: 50%;
  border: 2px solid var(--ink);
  font: 800 1.4rem var(--display);
  margin-bottom: 1.5rem;
  transition: background .2s, color .2s;
}
.steps li:hover .step-n { background: var(--blue); color: #fff; border-color: var(--blue); }
.steps h3 { font-size: 1.6rem; margin-bottom: .75rem; }
.steps p { margin: 0; color: var(--ink-soft); }

/* ---------- WHO ---------- */
.who-grid { display: grid; grid-template-columns: 1.4fr 1fr; gap: clamp(2rem, 6vw, 6rem); }
.story p { font-size: 1.2rem; margin: 0 0 1.25rem; max-width: 38rem; }
.dropcap::first-letter {
  float: left;
  font: 800 5.2rem/.8 var(--display);
  color: var(--blue);
  margin: .35rem .6rem 0 0;
}
.sig { font: 500 .85rem var(--mono) !important; text-transform: uppercase; letter-spacing: .08em; color: var(--ink-soft); margin-top: 2rem !important; }
.clients ul {
  list-style: none;
  padding: 0;
  margin: 0 0 2rem;
  display: grid;
  grid-template-columns: 1fr 1fr;
  border-top: 2px solid var(--ink);
}
.clients li {
  font: 600 1.05rem var(--display);
  padding: .8rem 0;
  border-bottom: 1px solid var(--line);
  transition: color .2s, padding .2s;
}
.clients li:hover { color: var(--blue); padding-left: .4rem; }
.since {
  display: inline-block;
  font: 500 .8rem/1.3 var(--mono);
  text-transform: uppercase;
  letter-spacing: .1em;
}
.since span { display: block; font: 800 4.5rem/1 var(--display); color: var(--blue); letter-spacing: -.04em; }

/* ---------- CONTACT ---------- */
.contact {
  background: var(--ink);
  color: var(--paper);
  padding: clamp(4rem, 10vw, 8rem) var(--pad);
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: clamp(2rem, 6vw, 6rem);
  position: relative;
  overflow: hidden;
}
.contact::before {
  content: "";
  position: absolute;
  left: -10rem;
  bottom: -10rem;
  width: 34rem;
  aspect-ratio: 1;
  background: var(--blue);
  clip-path: polygon(0 50%, 100% 0, 100% 100%);
  opacity: .25;
}
.contact-copy { position: relative; }
.contact h2 { font-size: clamp(2.5rem, 6vw, 5rem); font-weight: 800; margin: 1rem 0 1.5rem; }
.four {
  display: inline-grid;
  place-items: center;
  background: var(--blue);
  color: #fff;
  width: 1.15em; height: 1.15em;
  clip-path: polygon(0 50%, 100% 0, 100% 100%);
  padding-left: .35em;
  font-size: .9em;
  vertical-align: -.1em;
}
.contact-copy p { color: #cfc9bd; max-width: 26rem; }
.direct a { color: #fff; text-decoration-color: var(--blue); text-underline-offset: 4px; text-decoration-thickness: 2px; }

.form {
  position: relative;
  background: var(--paper);
  color: var(--ink);
  border-radius: 1.25rem;
  padding: clamp(1.5rem, 3vw, 2.5rem);
  display: grid;
  gap: 1.25rem;
}
.hp { position: absolute; left: -9999px; }
.row { display: grid; grid-template-columns: 1fr 1fr; gap: 1.25rem; }
.field { display: grid; gap: .45rem; border: 0; padding: 0; margin: 0; min-width: 0; }
.field > span, .field legend { font: 500 .78rem var(--mono); text-transform: uppercase; letter-spacing: .1em; }
.field i { text-transform: none; opacity: .6; letter-spacing: 0; }
.field input, .field textarea {
  font: 400 1.05rem var(--serif);
  color: var(--ink);
  background: #fffdf8;
  border: 2px solid var(--line);
  border-radius: .7rem;
  padding: .85rem 1rem;
  width: 100%;
  transition: border-color .2s, box-shadow .2s;
}
.field textarea { resize: vertical; min-height: 8rem; }
.field input:focus, .field textarea:focus { outline: none; border-color: var(--blue); box-shadow: 0 0 0 4px var(--blue-glow); }
.field input::placeholder, .field textarea::placeholder { color: #9b9586; }
.err { display: none; color: #c0262d; font: 500 .8rem var(--mono); }
.field.invalid input, .field.invalid textarea { border-color: #c0262d; }
.field.invalid .err { display: block; }

.chips legend { margin-bottom: .6rem; }
.chips { display: flex; flex-wrap: wrap; gap: .5rem; }
.chips label { cursor: pointer; }
.chips input { position: absolute; opacity: 0; pointer-events: none; }
.chips label span {
  display: inline-block;
  padding: .55rem .95rem;
  border: 2px solid var(--ink);
  border-radius: 999px;
  font: 500 .9rem var(--display);
  transition: background .15s, color .15s, transform .15s;
}
.chips label:hover span { transform: translateY(-1px); }
.chips input:checked + span { background: var(--ink); color: var(--paper); }
.chips input:focus-visible + span { outline: 3px solid var(--blue); outline-offset: 2px; }

.btn-block { width: 100%; margin-top: .5rem; }
.btn-busy { display: none; }
.form.sending .btn-label { display: none; }
.form.sending .btn-busy { display: inline; }
.form.sending button { opacity: .8; pointer-events: none; }
.form-status { margin: 0; font: 500 .85rem var(--mono); min-height: 1.2em; }
.form-status.error { color: #c0262d; }

.form.sent { place-items: center; text-align: center; min-height: 28rem; }
.sent-msg h3 { font-size: 2.5rem; margin-bottom: 1rem; }
.sent-msg p { color: var(--ink-soft); max-width: 24rem; margin: 0 auto; }
.sent-mark { width: 4.5rem; margin: 0 auto 1.5rem; display: block; animation: pop .5s cubic-bezier(.2,1.6,.4,1); }

/* ---------- FOOTER ---------- */
.footer {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 1rem;
  padding: 1.5rem var(--pad);
  background: var(--ink);
  color: #8f897c;
  font: 400 .8rem var(--mono);
  border-top: 1px solid #ffffff14;
}
.footer p { margin: 0; }
.footer a { text-decoration: none; }
.footer a:hover { color: #fff; }

/* ---------- THANK YOU / 404 ---------- */
.simple {
  min-height: 100vh;
  display: grid;
  place-content: center;
  text-align: center;
  padding: var(--pad);
}
.simple h1 { font-size: clamp(2.5rem, 7vw, 5rem); margin: 1.5rem 0 1rem; }
.simple p { color: var(--ink-soft); max-width: 30rem; margin: 0 auto 2rem; }

/* ---------- MOTION ---------- */
.js .reveal { opacity: 0; transform: translateY(18px); }
.js.loaded .reveal { opacity: 1; transform: none; transition: opacity .8s, transform .8s cubic-bezier(.2,.8,.2,1); }
.js.loaded .reveal:nth-child(2) { transition-delay: .1s; }
.js.loaded .reveal:nth-child(3) { transition-delay: .25s; }
.js.loaded .reveal:nth-child(4) { transition-delay: .35s; }
.js.loaded .reveal:nth-child(5) { transition-delay: .45s; }

@keyframes grow { from { transform: scaleX(0); } }
@keyframes underline { to { transform: scaleX(1); } }
@keyframes pulse { 50% { background: var(--blue-deep); } }
@keyframes blink { 0%, 60%, 100% { opacity: .25; } 30% { opacity: 1; } }
@keyframes pop { from { transform: scale(.4); opacity: 0; } }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .pct::after { transform: none; }
  .js .reveal, .js .chat .msg { opacity: 1; transform: none; }
}

/* ---------- RESPONSIVE ---------- */
@media (max-width: 960px) {
  .familiar, .who-grid, .contact { grid-template-columns: 1fr; }
  .cards { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr; gap: 2.5rem; }
  .steps li, .steps li + li { padding: 0; border: 0; }
  .chat { transform: none; box-shadow: 10px 10px 0 var(--blue); }
}
@media (max-width: 640px) {
  .nav nav a:not(.nav-cta) { display: none; }
  .section-head { grid-template-columns: 1fr; gap: .75rem; }
  .row { grid-template-columns: 1fr; }
  .progress { height: 2.75rem; font-size: .7rem; }
  .progress > div { padding: 0 .7rem; }
  .clients ul { grid-template-columns: 1fr; }
}